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Crew Positions

What Makes a Great 2nd AD?

The 2nd Assistant Director (called 2nd AD for short) is the 1st AD’s right-hand person. They exist to make sure all of the 1st AD’s orders and directives are carried out. But in the film industry, each of these fancy…
Leslie Ruiz
July 7, 2016
On Set

On Set Survival

My guide to making it from start to finish.   Let’s be real, the stress and long hours of film production can take it’s toll. It’s not for the faint of heart, but there are a few things you can…
Leslie Ruiz
May 26, 2016
Production Office

Budget Line Items

We all know that money doesn't grow on trees, but a good budget can make the money you do have go a lot further. There is an infinite number of little things you'll spend money on while making your film,…
Leslie Ruiz
May 4, 2016
Production Office

What’s in a Script Breakdown?

Your script breakdown should record anything that is mentioned in the script. Don't just hand write these details, document them in a database or an excel spreadsheet - You'll utilize this information through out production to create your budget, story…
Leslie Ruiz
April 15, 2016
Start Up

Incubating Success

The most fragile thing in the business world is an early-stage startup. A good startup incubator can give a young company the shelter and guidance it needs to survive and grow, but there are a few questions you should ask…
Leslie Ruiz
March 31, 2016
Call SheetsProduction Office

Why Call Sheets?

When it comes to call sheets, I’m a believer. Truth be told, this probably makes me a little OCD. After all, the detail and organization of a well made call sheet goes way beyond what most people would consider necessary.…
Leslie Ruiz
January 6, 2016
Start Up

This is SetHero – Our Start Up Journey

We're filmmakers, tired of the status quo when it comes to production management. We're tired of making call sheets in Excel, tired of copy & pasting, tired of poor communication. SetHero is our solution (What is SetHero). We're on this…
Leslie Ruiz
September 23, 2015